Analytics firm Canalys has launched its latest report on China’s smartphone marketplace for the primary quarter of 2024, and Apple has come off worst among the many prime 5 manufacturers jostling for supremacy in Asia’s largest financial system.
Huawei returned to the highest spot after 13 quarters with a 17% market share. The native vendor shipped 11.7 million smartphones, because of its widespread Mate and nova collection, whereas OPPO rose to second place on robust efficiency of its Reno 11 collection, transport 10.9 million models. Conversely, HONOR, vivo, and Apple all slowed their sell-ins within the quarter, rating third, fourth, and fifth, respectively.
HONOR shipped 10.6 million models with a 16% share, a year-on-year improve of 9%, whereas vivo shipped 10.3 million models with a 15% share, a year-on-year lower of 9%. Apple declined essentially the most among the many prime 5, sinking to fifth from first place, with 10 million models and a 15% share, which is a year-on-year lower of 25%.
Huawei’s efficiency is up 70% from a yr earlier, when the corporate was nonetheless reorganizing its cellphone enterprise following U.S. sanctions. Huawei’s 5G Mate 60 Professional makes use of a China-made 7-nanometer processor tailor-made for the native market, showcasing the form of superior semiconductor manufacturing capabilities that US sanctions had been initially designed to forestall.
Huawei has since launched its new Pure line of flagship smartphones, and has been busy growing its personal working system, HarmonyOS, because it couldn’t use Google’s Android and Google Cell Companies. The continued enlargement of the HarmonyOS ecosystem breaks the two-horse race of Android and iOS in Mainland China.
The newest information is unlikely to make for nice studying for Apple’s CEO Tim Cook, following his trip to China for the inauguration of a serious new retailer in Shanghai. Throughout his go to, approaching the again of a robust Chinese language fourth quarter, Cook dinner introduced the enlargement of Apple’s R&D middle within the metropolis, highlighting China’s essential function within the firm’s technique. Cook dinner additionally attended the China Improvement Discussion board in Beijing, the place he stated the nation was “essential” to Apple.
Apple is deepening its ties with China regardless of increasing manufacturing in Southeast Asia and India. Roughly 17% of Apple’s web gross sales from October to December had been derived from the larger China area, making it the most important regional provider within the firm’s provide chain. However Apple is going through an uphill battle to reverse falling iPhone gross sales there, with a 24% year-on-year decline in 2023 projected to deepen by 2024.