Case 2:24-cv-04055 Doc 1 Filed 03/21/24 Web page 4 of 88 PageID: 4
throughout many applied sciences, merchandise, and companies, together with tremendous apps, textual content messaging, smartwatches, and digital wallets, amongst many others.
Apple’s conduct additionally stifles new paradigms that threaten Apple’s smartphone dominance, together with the cloud, which may make it simpler for customers to get pleasure from high-end performance on a decrease priced smartphone- -or make customers device-agnostic altogether. As one Apple supervisor lately noticed, “Think about shopping for a [expletive] Android for 25 bux at a storage sale and it really works positive…. And you’ve got a stable cloud computing gadget. Think about what number of instances like that there are.” Merely put, Apple feared the disintermediation of its iPhone platform and undertook a course of conduct that locked in customers and builders whereas defending its earnings.
Critically, Apple’s anticompetitive conduct not solely limits competitors within the smartphone market, but additionally reverberates by means of the industries which might be affected by these restrictions, together with monetary companies, health, gaming, social media, information media, leisure, and extra. Except Apple’s anticompetitive and exclusionary conduct is stopped, it would probably prolong and entrench its iPhone monopoly to different markets and elements of the economic system. For instance, Apple is quickly increasing its affect and rising its energy within the automotive, content material creation and leisure, and monetary companies industries-and typically by doing so in exclusionary ways in which additional reinforce and deepen the aggressive moat across the iPhone.
This case is about releasing smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competitors to decrease smartphone costs for customers, lowering charges for builders, and preserving innovation for the long run. The USA and the States of New Jersey, Arizona, California, Connecticut, Maine, Michigan, Minnesota, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Tennessee, Vermont, Wisconsin, and the District of Columbia, performing by and thru their respective
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