New analysis claims that US smartphone shipments have declined 8% 12 months over 12 months, but Apple’s iPhone has stayed regular at 52% of the market.
Even when 52% of the market actually does not represent a monopoly, figures from Counterpoint Analysis say the market is shrinking. In addition to the 8% drop between Q1 2023 and Q1 2024, the US smartphone market has now declined for six consecutive quarters.
Nevertheless, one cause for the most recent quarter’s decline is that there was a big gross sales distinction in the identical interval in 2023 due to a tough 2022 vacation season, supply-wise. The iPhone 14 vary that was launched in 2022 had been hit by COVID-related production delays, so it noticed its foremost gross sales later than typical.
Looking forward to the remainder of 2024, Counterpoint analysts imagine {that a} restoration available in the market will not happen till a minimum of Q3. That is when new fashions of smartphone, most notably Apple’s iPhone 16 which is might even see a lift in gross sales from AI features.