Apple noticed iPhone activations decline to 33% of latest smartphone activations within the US in Q1 2024, the bottom quantity within the nation since 2017.
Within the year-ago quarter, iPhones accounted for 40% of latest smartphone activations within the US. In simply 12 months, the corporate has seen its share fall by 7%.
Android smartphones clawing again market share from iPhone in US
Based mostly on the numbers shared by CIRP, new iPhone activations peaked in Q1 and Q2 2023, with Apple’s share steadily declining since then.
The corporate’s 33% share in Q1 2024 is identical as in 2017. Which means new Android telephones accounted for practically 67% of cellphone activations in the identical timeframe. Or two out of three smartphones offered within the US have been Android.
Apple noticed regular progress in new iPhone activations till 2021, with its share steadily declining since then.
CIRP says a number of elements are behind the slowdown in iPhone gross sales. With elevated costs, they’ve grow to be extra sturdy. The dearth of main new options has additionally performed a key position in slowing down the improve cycle.
Customers are additionally holding onto their telephones for longer as a consequence of “extra clear cellphone buy plans” as they shift from two-year backed provider contracts.
iPhone gross sales declined in China, too
iPhone gross sales have slowed down not simply within the US however in different main markets, too. A current report revealed that in Q1 2024, iPhone sales slid by a staggering 19.1% in China in comparison with Q1 2023. This was primarily as a consequence of Huawei’s robust comeback in its house market.
In the identical timeframe when Apple noticed a decline in iPhone gross sales, the Chinese language firm registered a whopping 69.9% progress.
Analysts, nevertheless, are hopeful that iPhone gross sales will recuperate within the nation. This could decide up tempo as soon as Apple unveils iOS 18 and its suite of AI options at WWDC in June.