A brand new report predicts that gross sales of the brand new iPad Pro shall be affected each by its larger value than earlier than, and by the enchantment for customers of the lower-cost 13-inch iPad Air.
Trendforce has beforehand and reasonably clearly predicted that if Apple releases iPad Professional fashions with OLED screens, it would drop the earlier variations that had mini LED shows. Now that Apple has accomplished precisely this, Trendforce has launched a report estimating the potential gross sales of the brand new iPad vary.
The report from market analysis agency Trendforce is really focused on AMOLED (Energetic Matrix Natural Gentle Emitting Diode) screens. That is the slight however important variant of OLED that lets the iPad Professional management each particular person pixel, and in addition accomplish that whereas consuming much less energy.
Trendforce’s focus, then, is on the way it estimates that the full variety of AMOLED screens shipped in any firm’s units in 2025 shall be roughly 9 million. It says that this represents round 7% of the full pill market.
For Apple specifically, although, Trendforce estimates that the corporate will ship between 4.5 million and 5 million of the iPad Professional in 2024. That is a mixed whole for the 11-inch and 13-inch fashions of the iPad Professional collectively.
Trendforce doesn’t seem to have printed any earlier estimates for Apple’s gross sales, however says its new prediction is lowered to between 4.5 million and 5 million determine is a discount. Its analysts say they’re predicting this decrease determine partially due to the brand new iPad Air.
For the primary time, there’s a 13-inch model of the iPad Air and Trendforce believes this might dilute client curiosity within the iPad Professional. Of their base specs, Apple sells the 13-inch iPad Professional from $1,299, whereas the 13-inch iPad Air begins at $799.
As Trendforce notes, that iPad Professional value is $200 greater than the earlier mannequin. It ascribes that enhance solely to the display, and specifically how Apple has used what it is calling tandem OLED expertise to keep away from the burn-in and shorter life beforehand related to AMOLED.
So the mixture of a higher-price iPad Professional and a brand new 13-inch iPad Air shall be answerable for reducing the gross sales of the Professional mannequin. Once more, although, Trendforce doesn’t say by how a lot, simply that will probably be “solely” 4.5 million to five million in 2024.
Nevertheless, a earlier estimate claimed to be from provide chain sources stated that Apple has ordered 8.5 million OLED show panels for 2024.