When Apple introduced its Let Loose event two weeks in the past, it caught us off-guard. With MacBook Airs within the rear-view mirror and WWDC only a month away, there didn’t appear to be sufficient merchandise to fill an hour-long keynote.
It seems the rumors have been proper. In keeping with Bloomberg’s Mark Gurman, writing in his weekly Power On newsletter, the Let Free occasion “is anticipated to be about 35 minutes,” considerably shorter than different latest spring occasions:
- Peek Efficiency, March 8, 2022: 59 minutes
- Spring Loaded, April 20, 2021: 61 minutes
- Present time, March 25, 2019: 109 minutes
- Subject journey, March 27, 2018: 67 minutes
Apple has billed Let Free as “a distinct sort of Apple occasion,” so it’s doable Apple nonetheless has one thing thrilling up its sleeve. It may be an indication that Apple is shifting towards shorter-focused occasions. Its final occasion, Scary Fast in October, was additionally a couple of half-hour and was devoted to the MacBook Professional and M3 processor.
Apple is anticipated to unveil important updates to the iPad Pro and iPad Air on the occasion, in addition to a brand new Apple Pencil and Magic Keyboard. To assist promote the occasion, which takes place at 7 a.m. PT on Might 7, Apple added an interactive teaser to its residence web page that lets customers erase the animated Apple logos earlier than one other is redrawn.
Right here’s how one can watch Apple’s Let Loose event on May 7.