4 quick immersive movies can be found for Apple Vision Pro customers, and after almost two months in the marketplace, a fifth has arrived within the type of a five-minute MLS advert.
Apple Imaginative and prescient Professional can play 180-degree 8K 3D video that takes over the wearer’s imaginative and prescient. These are referred to as immersive experiences and are a technical achievement.
Nevertheless, that technical achievement may be an Achilles heel for the platform if it is gradual or tough to provide. Extra immersive content material is totally on the way in which, however Apple Imaginative and prescient Professional house owners have seen that the scant library hasn’t grown because the February 2 debut.
Approaching two months later, the primary new addition to Apple’s immersive video library is not a brand new episode of one of many 4 present experiences. As a substitute, it is a five-minute spotlight reel of the MLS Cup that befell in December 2023.
The MLS Cup video is spectacular and exemplifies how the way forward for sports activities and immersive content material might be transformative. However that was already anticipated — content material constructed for Apple Imaginative and prescient Professional is superb.
Those that bought the Apple Imaginative and prescient Professional on launch day anticipated the product to have a gradual build-up as content material and apps are constructed for the platform. Nevertheless, nobody might have guessed that Apple would have so little content material two months in, and there is not any signal of extra within the close to future.
As was stated in our one month Apple Vision Pro review — Apple must evangelize or outright pay for content material. In any other case, content material creators haven’t got a lot incentive to construct for a platform with below 1,000,000 customers.
The sizzle reel, nonetheless accessible within the Apple Imaginative and prescient Professional TV app, showcases a number of episodes of the approaching immersive experiences. But when it takes three months to place collectively a five-minute spotlight reel, a full episodic documentary might take years at this fee.
WWDC 2024 is coming, and with it, visionOS 2. There’ll likely be announcements associated to Apple Imaginative and prescient Professional’s content material library and apps on the occasion — not less than, we will hope so.