New figures from Counterpoint Analysis say that Apple was the primary smartphone reseller in China each within the newest This fall 2023 figures, and throughout the entire of 2023.
“China’s smartphone gross sales bottomed out in This fall 2023, growing 6.6% YoY to mark the primary quarterly YoY development after 10 consecutive quarters of YoY declines,” mentioned the analysis agency. “Huawei’s comeback with its personal 5G chipsets continued to draw customers, whereas Xiaomi and HONOR sustained robust efficiency with double-digit development.”
Regardless of the renewed curiosity in native smartphone producers, although, Apple beat them each to take the highest spot. “Apple’s gross sales dropped 9.0% YoY in This fall whereas Huawei’s gross sales rose 71.1% pushed by its 5G chipset,” mentioned Counterpoint.
“Apple ranked first with 17.9% share, adopted by vivo (16.9%) and OPPO (16.2%),” it continued. “Nonetheless, from an annual perspective, China’s smartphone gross sales nonetheless declined 1.4% YoY, in comparison with a 13.9% YoY decline in 2022.”
For 2024, Counterpoint predicts “low single-digit YoY [Year over Year] development for China’s smartphone market, bringing it again to development after 5 years.”