Apple might overhaul its Apple TV app by the top of the 12 months, in a bid to make it simpler for customers to accumulate content material without having to entry different apps to purchase or lease content material.
The present panorama for Apple’s video content material gross sales and rental is one consisting of a number of apps. Whereas the Apple TV app was meant to be a strategy to combination movies from Apple’s varied providers, it nonetheless meant customers had been usually funneled into the opposite apps to purchase and lease gadgets.
According to Bloomberg, the Apple TV app might see a giant change in tvOS 17.2, which must be launched someday in December.
Within the change, Mark Gurman believes Apple will discontinue apps like iTunes Motion pictures and TV Exhibits, in addition to related film and TV present parts from the iTunes Retailer app on iOS and iPadOS. As an alternative, Apple intends customers wanting video content material to go into the only, solitary TV app.
As a part of the refresh, the app will probably be redesigned to have an aesthetic paying homage to Netflix and different video providers, in having a panel on the left-hand aspect for navigating between the completely different video classes.