Following on from the announcement of Apple’s second quarter fiscal 2024 outcomes, Apple CEO Tim Cook dinner joined the corporate’s chief monetary officer Luca Maestri on a name with traders. Throughout this name, Cook dinner once more teased Apple’s upcoming generative AI and stated that the corporate has benefits over its rivals.
Tim Cook dinner once more teases Apple’s generative AI
When speaking about WWDC 2024, which can happen subsequent month, Cook dinner stated he’s excited to disclose what the corporate has been engaged on. Though he didn’t explicitly say that AI-based options are coming to iOS 18, he did say that Apple continues to make “vital investments” in generative AI and that the corporate will share “some very thrilling issues” with its prospects quickly.
“We proceed to really feel very bullish about our alternative in generative AI,” the chief stated throughout the name with traders.
Though Cook had already mentioned that Apple is working on a generative AI in previous calls, the chief made some bolder claims this time. Based on him, Apple has “benefits” that may set the corporate’s generative AI other than the competitors. As an example, the chief talked about the neural engine of Apple Silicon chips, in addition to the corporate’s deal with privateness.
“We consider within the transformative energy and promise of AI, and we consider we’ve benefits that may differentiate us on this new period, together with Apple’s distinctive mixture of seamless {hardware}, software program, and companies integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering deal with privateness, which underpins every little thing we create.”
Based on a number of rumors, Apple is working to introduce a collection of AI-based options to its working methods later this 12 months. A few of these options shall be teased subsequent month at WWDC. This contains issues like a chatbot, good Apple Music playlists, and a Safari browsing assistant for summarizing articles.
The corporate has been developing its own language model to run completely offline, however can be negotiating with OpenAI and Google to license their technologies for iOS 18.
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