Apple CEO Tim Cook has defined why the corporate releases a brand new iPhone yearly, what the machine shall be like sooner or later, what he’s personally doing to cut back his carbon footprint, and extra in a brand new interview with Brut.
The transient interview, shot at an Apple information middle and solar energy facility in Denmark, delves primarily into Cook dinner’s opinion on varied environmental points resembling “greenwashing.” Cook dinner defined that Apple needs to distinction its secrecy about its merchandise with openness about its environmental efforts as a result of it needs to be copied by others. Cook dinner added that Apple nonetheless has extra work to do by way of renewable energy and use of recycled supplies to achieve its environmental targets.
When requested if “we actually want a brand new iPhone yearly,” Cook dinner answered:
I feel having an iPhone yearly for these those that need it’s a good thing. And what we do is we permit individuals to commerce of their telephone. And so we then resell that telephone if it is nonetheless working. And if it isn’t working, we have methods of disassembling it and taking the supplies to make a brand new iPhone out of.
The interviewer then requested what the iPhone shall be like 20 or 30 years into the longer term:
I feel it’s going to be carbon impartial. I feel clearly it will likely be manner forward of the place it presently is, however I would not wish to offer you all of our secrets and techniques in that regard. I will simply say from an environmental standpoint, it’s going to be carbon impartial.
When requested what Cook dinner does personally to assist the surroundings, he responded:
I do drive an electrical automobile. I attempt to keep away from plastics and plastic bottles. I recycle. I compost. All of these items I attempt to do, all the things I do, I attempt my greatest to do one thing that has a decrease carbon footprint.
See the complete interview video over on Brut.‘s website or TikTok.
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