Apple is claimed to be investigating a partnership with a US electrical car agency, believed to be Rivian, in a transfer that might imply reviving the Apple Car.
The entire Apple Automotive undertaking was reportedly scrapped in February 2024, with its group redeployed to AI work. Unusually, the cancellation of a decade-long undertaking was even seen as good news by analysts.
Nevertheless, in line with Digitimes, Apple is even now contemplating a partnership with an EV agency. Past a perception that the agency is Rivian, there isn’t any additional element — and even citing provide chain sources, Digitimes particularly says the information is concept.
If it is right, then it isn’t clear how latest the information is, or whether or not it truly predates the cancellation. Then the scope of Apple’s investigation will not be recognized both.
An Apple Automotive partnership would appear the obvious end result of a cope with Rivian, and it will not be the primary time that Apple has at least approached different automotive corporations. None of these earlier preparations with corporations resembling Hyundai or Kia labored out, nevertheless.
Plus it is also attainable that Apple and Rivian are literally discussing the automotive maker lastly adopting Apple CarPlay. Rivian at the moment doesn’t assist both CarPlay or Android Auto, and Apple is pursuing getting an prolonged model of its software program into many autos.
Digitimes has a great observe file for provide chain sources. Nevertheless, it has a a lot poorer one for what conclusions about Apple it attracts from these sources.
Individually, as soon as Apple had apparently cancelled the Apple Automotive, analyst Gene Munster stated the corporate should buy Rivian.