Greg Joswiak, Apple’s Senior Vice President of Worldwide Advertising and marketing, lately sat down with Tawainese outlet iMod for an interview. Within the video posted on YouTube, Josiwak talks about Apple’s resolution to shoot a complete occasion with an iPhone, how the corporate works with artistic and professional customers, Steve Jobs keynotes, and extra.
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Within the interview, Joswiak recounts a number of the issues he realized from his time working alongside Steve Jobs:
One of many issues that at all times stands out in my thoughts, when you keep in mind a number of the Steve Jobs keynotes, he used to speak about, and he’d present signposts, the intersection of expertise and liberal arts. And he defined that Apple was at that intersection. It’s in Apple’s DNA that expertise alone shouldn’t be sufficient. That it’s expertise married with liberal arts, married with the humanities.
And he would inform us this for years. It wasn’t simply a part of that presentation, that nice issues on this house come at that intersection. As a result of you need to be technical sufficient to have the ability to create nice merchandise, however you need to faucet into that liberal arts aspect to know tips on how to create one thing new…tips on how to be artistic.That’s utterly true for the corporate. It’s utterly true for our merchandise. It’s additionally true for our advertising.
Additionally what he would inform us is that each one nice advertising relies within the fact. It sounds elementary, however there’s lots of firms attempt to make you imagine one thing that isn’t essentially true.
And we’ve at all times believed that if we construct nice merchandise with nice options which can be constructed to encourage and enrich our prospects’ lives, that’s the premise of the story.
Joswiak additionally elaborated on the iPhone 15 Professional Max digicam {hardware} – together with addressing how the October Mac occasion was shot entirely on iPhone.
We’ve been investing years in our cameras and iPhones. We really feel now we have this duty to our customers as a result of extra images are taken with iPhones than some other digicam or gadget on the planet
We don’t take a look at different smartphones as our competitor. We take a look at high-end professional cameras as what we’re making an attempt to emulate. And the factor that we had been lacking there was the power to do the submit colour grading, and we added these capabilities now with the iPhone 15 Professional.
And one of many issues I don’t know when you’re conscious of…the current Mac occasion that we did was shot totally on iPhone. And it seems improbable, proper? The modifying was all on the Mac and the video was all shot on the iPhone. It reveals you what you are able to do with an iPhone 15 Professional, so we’re very very pleased with that.
The complete interview could be watched under.
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