Apple TV+’s share of the U.S. streaming market grew within the second quarter of 2024. It’s now forward of Paramount+ and simply behind Hulu.
The streaming service has elevated considerably in reputation — three years in the past, it had a 3rd of the market share it does now.
Apple TV+ market share surges
Many individuals expressed doubts when Apple TV+ launched in 2019. Particularly when it targeted on unique content material and didn’t purchase an enormous catalogue of beforehand launched films and TV reveals. As time glided by, the doubters gave the impression to be appropriate — Apple’s streaming service had a mere 3% of the U.S. market within the second quarter of 2021, for instance.
Quick ahead a number of years and the state of affairs is sort of completely different. Apple reached 9% of the U.S. market in Q2 2024, based on new knowledge from analysts with JustWatch.
“Apple TV+ grabs the eye of the US market with a +1% improve in shares,” stated JustWatch’s newest report.
That stated, the streamer nonetheless has a methods to go. Each Amazon Prime Video and Netflix have 22% of the U.S. market, so greater than twice as many viewers.
Punching above its weight
Though Apple TV+ is among the smaller streaming companies, it’s nonetheless launched a string of hits that bigger rivals would possibly envy.
There was the worldwide phenomena that was Ted Lasso, in fact, but it surely doesn’t cease there. Severance additionally acquired an enormous viewers, as did Silo. The Morning Show and For All Mankind have stayed standard 12 months after 12 months.
Extra not too long ago, the success of Dark Matter helped pull up Apple TV+’s market share in Q2, and Presumed Innocent is successful proper now. And there are plenty of new series this summer.
Watching all or any of those comes with a subscription to Apple TV+ . That is $9.99 monthly with a seven-day free trial. It’s also possible to get it by way of any tier of the Apple One subscription bundle.