Apple teased throughout WWDC 2024 new content coming to Apple TV+ later this 12 months, together with new seasons of Severance, Silo, and Pachinko. And it appears like Apple’s efforts are paying off, because the market share for TV+ grew as soon as once more within the US over the last quarter.
Market share of streaming platforms within the US
A JustWatch report shared first with 9to5Mac reveals that Apple TV+ noticed a 1% improve within the US streaming platform market share through the second quarter of 2024, now with a 9% market share. The platform had already grown by 1% in the first quarter, reaching 8% share. Though progress could seem gradual, the figures are constructive for Apple.
Apple TV+ has overtaken Paramount+ within the US, additionally with a 9% market share, and is getting nearer to Hulu with a ten% share and Disney+ with an 11% share.
“We’ve got seen some adjustments with TV+, it has an general improve in market shares in addition to a number of items of authentic content material which have ranked on our streaming charts all through this quarter. AppleTV+ is now transferring nearer to Disney+ by way of dimension within the US SVOD market,” JustWatch informed 9to5Mac.
Amazon Prime Video and Netflix proceed to compete fiercely for first and second place within the rating, each with 22% market share every within the US. Nevertheless, whereas Netflix has seen slight progress, JustWatch notes that Amazon Prime Video has struggled to carry onto first place.
Right here’s the total US market share rating offered by JustWatch:
- Amazon Prime Video: 22%
- Netflix: 22%
- Max: 14%
- Disney+: 11%
- Hulu: 10%
- Apple TV+: 9%
- Paramount +: 9%
- Others: 3%
![Apple TV+ continues to grow in the US, this time overtaking Paramount+](https://9to5mac.com/wp-content/uploads/sites/6/2024/06/justwatch-apple-tv-market-share-us.jpg?quality=82&strip=all)
Extra about Apple TV+
Apple TV+ was launched in 2019 with a small catalog of authentic motion pictures and reveals. At present, the platform has round 271 titles obtainable – a lot lower than Amazon Prime Video’s 13,000 titles. Even so, TV+ content material has already gained a number of vital awards since 2019.
A latest research revealed that TV+ is the streaming platform with the highest rated content on IMDb, regardless of having the smallest catalog of all of them.
Apple’s streaming platfotm is accessible by the TV app on iPhone, iPad, Mac, Apple TV, and suitable Good TVs and set-top bins. The TV app can be obtainable for the newest PlayStation and Xbox fashions.
FTC: We use revenue incomes auto affiliate hyperlinks. More.