Apple lately reintroduced the Beats Pill wireless speaker with a brand new, redesigned and improved mannequin. And to advertise the product’s comeback, the corporate additionally introduced again the traditional Beats marketing campaign starring the Beats Capsule Characters, also referred to as the “Beats Capsule Dude.”
The Beats Capsule Dudes are again
The Beats Capsule speaker was first launched in 2012, even earlier than Apple acquired Beats. On the time, Beats launched an promoting marketing campaign that portrayed the Beats Capsule audio system as dwelling characters. The unique Capsule Dudes had been voiced by Tichina Arnold, Eminem, and Chris Rock.
Within the commercials, the “Dudes” made jokes concerning the pop music universe and in addition concerning the Beats speaker’s options. In one of many adverts, Nicki Minaj interacts with one of the Beats Pill Dudes. The characters additionally interacted with superstars in brief interviews. The success was such that Beats began promoting Capsule Dude-shaped holders for its speaker.
Now that Beats Capsule is again, Apple has determined to revive the traditional marketing campaign to advertise the brand new technology of the speaker. There are 4 completely different new adverts starring the Beats Capsule Dudes presently airing. One in every of them makes enjoyable of the brand new Beats Capsule technology by calling the Dude characters “Nepo Infants.” Different adverts promote options such because the 24-hour battery life and water resistance.
It’s positively good to see Apple acknowledge the previous success of the Beats Capsule marketing campaign and use it to advertise the brand new model – which is truthfully one in every of Beats’ coolest merchandise. All the brand new adverts could be discovered on the official Beats YouTube channel. Now the one factor lacking is for Apple to additionally carry again the Dude-shaped speaker holder.
The new Beats Pill costs $149 in the US, and you may learn the full review here on 9to5Mac.
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